• +1 473 440 2937
  • gcic@grenadachamber.org

    RUM PRODUCERS ANNOUNCE MAJOR LABEL UPGRADE

     

    West Indies Rum & Spirits Production Association (WIRSPA) Press Release, 27 June 2019

    RUM PRODUCERS ANNOUNCE MAJOR LABEL UPGRADE

    (WIRSPA Secretariat, Bridgetown, Barbados)Rum producers from around the region met in Barbados this week to discuss how to promote responsible drinking and to reduce the harmful use of alcohol. The harmful use of alcohol has been recognised as a contributing factor to Non-Communicable Diseases (NCDs) and in recognition, the industry set up at task force in 2018 to see how best the industry could support the efforts of the regulatory agencies and health sector to encourage responsible drinking as part of a balanced lifestyle.

     

    Coming out of that meeting they have announced a major initiative to introduce new labels in domestic and regional markets that contain visual guides against drinking and driving, underage consumption and drinking during pregnancy, all areas of concern both for producers and for the health sector.

     

    Announced by Raphael Grisoni, the Managing Director for Mount Gay Distilleries and the Barbados Director for the West Indies Rum & Spirits Producers’ Association (WIRSPA), the new provisions will also provide responsible drinking messages and calorie per serving information to assist consumers in making the right choices about how they drink.

     

    In addition to the regional initiative on labelling, the producers also announced the adoption of a new code of practice for the advertising and marketing of their products. This comprehensive revamp of their existing 10-year-old code sees major new guidance on the responsible use of social media channels such as Facebook and Instagram that correspond to international best practice.

     

    “It gives me great pleasure to make this announcement” said Mr. Grisoni. “We have worked hard over the past year to achieve these commitments, which, while already in place for some companies, will see an across-the-board upgrade in the way we communicate these issues to consumers.” He added, “We are also intensifying our collaboration with other producers and distributors of alcoholic beverages and hope these initiatives can be adopted by the entire sector, as this is the only way we will achieve the full impact.”

     

    Commenting on the initiative, Chairman of WIRSPA and head of the Guyana conglomerate Demerara Distillers, Mr. Komal Samaroo, stated “As indigenous brands firmly rooted in the communities in which we serve, we have a responsibility to do the best we can in ensuring persons consume our products responsibly. This initiative goes some way towards that.” He further added, “As we work to implement these commitments over the next 24 months, we hope that we can continue to work in partnership with our governments to reduce harmful drinking and its impact on society.”

     

    END

     

     

     

    ABOUT WIRPSA

    The West Indies Rum & Spirits Producers’ Association (WIRSPA) is one of the oldest private sector trade associations in the Caribbean. It represents rum producers in Antigua & Barbuda, Barbados, Belize, Haiti, Dominica, Dominican Republic, Grenada, Guyana, Jamaica, St. Vincent & the Grenadines, St. Lucia, Suriname and Trinidad & Tobago.

    Authentic Caribbean Rums, the products produced by the membership of WIRSPA, represent a unique and distinct sector within the drinks industry, supported by common quality standards and rules. The Authentic Caribbean Rum (ACR) Marque was developed as a symbol of authenticity, provenance and quality for rums, within the WIRSPA family.

    Visit: www.wirspa.com; www.acr-rum.com

    Add Us To Your Address Book

     

    • flow.jpg
    • ghta.jpg
    • grenlec.jpg
    • hubbards.jpg
    • mnib.jpg
    • rbl.jpg
    • rbtt.jpg
    • sgu.jpg
    • sirl.jpg
    • sol.jpg

    Contact Information

    Grenada Chamber of Industry
    and Commerce
     
    Frequente, Building 11
    P.O. Box 129, St. George's
    Grenada, West Indies
     
    Tel: (473) 440 2937
    Tel: (473) 440 4485
    Fax: (473) 440 6627
    E-mail: gcic@grenadachamber.org

    Opening Hours

    • 08:00 - 16:00
    • 08:00 - 16:00
    • 08:00 - 16:00
    • 08:00 - 16:00
    • 08:00 - 16:00
    • CLOSED
    • CLOSED

    Who's Online

    We have 79 guests and no members online